Our Story
Discover the journey behind Velvet Spell, where sisterhood meets artisanal baking.
Founders
Srija & Poojaa Hari
Our Beginning
From Sweet Dreams to Reality
We're Srija and Poojaa, bound by sisterhood and driven by shared passion for baking and entrepreneurship. By day, we juggle corporate jobs; by night, we pour our love into baking.
Velvet Spell is our little dream, born from countless kitchen experiments and a shared love for indulgent desserts. We know the hustle, the deadlines, and the need for a sweet escape. That's why we create rich, decadent desserts that bring pure joy in every bite.
From handpicking the finest ingredients to perfecting each recipe, we put our hearts into every batch. This isn't just a business, it's a piece of us. And we can't wait to share the magic with you, one brownie at a time!
What Drives Us
Our Core Values
At Velvet Spell, we're guided by a set of principles that inform everything we do, from recipe development to customer service.
Innovation
We constantly push the boundaries of what's possible in baking, using cutting-edge techniques to create unique experiences.
Artistic Vision
Every creation is a work of art, designed to captivate the eyes as much as the taste buds.
Quality Ingredients
We source only the finest ingredients, ensuring that our treats taste as good as they look.
Bold Flavors
We're not afraid to experiment with unexpected flavor combinations that challenge and delight.
Artisanal Craftsmanship
Despite our modern aesthetic, we believe in the timeless value of handcrafted quality.
Community Connection
We're building more than a bakery—we're creating a community of like-minded individuals who share our vision.
The Faces Behind The Magic
Meet Our Team
Our talented team brings together expertise in baking, design, and entrepreneurship to create the Velvet Spell experience.
Srija Hari
Co-Founder & Head Baker
Corporate professional by day, passionate baker by night. Srija brings her creative vision and attention to detail to every recipe.
Poojaa Hari
Co-Founder & Creative Director
Combines her entrepreneurial spirit with a love for baking. Poojaa oversees the creative direction and business development of Velvet Spell.